The goal of this conference is to present attendees with current knowledge in blood management, which includes blood conservation and transfusion-free care. Lectures will focus on the overall treatment and management of patients utilizing strategies to reduce or avoid blood transfusion. There will be a discussion of various products and techniques, so that healthcare professionals are better equipped to meet the changing needs of patients. This approach to medical care is grounded in scientific validation, evidence-based practices and focused on promoting the patient's best interest through effective and optimal blood management.