Promote planned PBMAW activities throughout the week at physician, nursing and executive leadership meetings ("pop-up" presentations)
Create a PBMAW screen saver with you hospital marketing/PR department to run on hospital computers before and during PBMAW
Highlight the Bloodless/Blood Conservation/Blood Management Program in the October/November hospital newsletter or other hospital media
Send an email blast to hospital staff (with leadership's approval) about PBMAW and any planned events
Place table displays (table tents) in the cafeteria or other appropriate locations (e.g. nursing units, waiting rooms)
Organize a press release with your marketing department to highlight blood management and the unique efforts being made by your hospital Host a "Blood Management Champion" dinner or lunch to recognize key stakeholders in the program (this does not have to be overly formal or expensive)
Email hospital leadership an article or reference discussing the growing national interest in blood management and the benefits of having a comprehensive program at the hospital– (e.g. References to the proposed Joint Commission Blood Management Performance Measures, The Wall Street Journal article–"Hospitals Seek to Limit Use of Transfusions" – Oct 29, 2008, etc.)
Organize a strategic planning session with a core group (510) of physician, nursing and executive "Blood Management Champions" to discuss opportunities for growth and improvement in 2010
Physician Strategies
Develop formal certificates/ awards for clinical champions that have been essential to your program's growth and development
Provide educational CME program(s) for the clinical staff utilizing internal or external experts
Display blood management posters in the Physician's Lounge
Nursing Strategies
Display blood management posters in each nursing break room that shows the importance of appropriate blood use and nursing's role in blood management
Develop a blood management and transfusion safety test or quiz for the nursing staff, with prizes for best scores
Community Strategies
Organize a community educational program to promote the impact of blood management programs on the community and in improving patient care
Provide educational materials in the hospital lobby, cafeteria, or other ideal location on blood management related topics
Arrange to have for give away items at the table – pens, pads, etc.
Provide hemoglobin/anemia screening for staff and/or community (if approved by hospital leadership) Provide information about anemia and blood management after screening
